5. Analysis tools and advertisements
This web site uses functions of the internet analysis service, Google Analytics. Provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
The storage of Google Analytics cookies takes place on the basis of art. 6 para. 1 lit. f of the DSGVO. The web site operator has a legitimate interest in analysing usage behaviour in order to optimise his online presence and also his advertising.
We have activated the IP anonymisation function on this website. Your IP address is therefore shortened by Google within member states of the European Union or in other contracting states to the agreement on the European Economic Area before transmission to the USA. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases. Google will use this information on behalf of the operators of this web site to analyse your use of the web site in order to put together reports of web site activity and in order to provide the website operator with other services associated with the use of the web site and the Internet. The IP address transmitted by your browser within the scope of Google Analytics will not be kept together with other data by Google.
You can prevent the storage of cookies by making an appropriate setting in your browser software; however, we would like to point out that you may not be able to make full use of all functions of this web site in this case. You can also prevent the collection of the data generated by the cookie and relating to your use of the web site (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in that is available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link: An opt-out cookie is set which prevents the collection of your data during future visits to this web site. Deactivating Google Analytics.
More information about the handling of user data by Google Analytics can be found in the Google data privacy statement. https://support.google.com/analytics/answer/6004245?hl=de.
Contract Data Processing
We have agreed a contract for order data processing with Google, and implement the strict specifications of the German Data Privacy Authorities in full during the use of Google Analytics.
Demographic features with Google Analytics
This website uses the “demographics features” function of Google Analytics This makes it possible to produce reports which contains statements about the age, gender and interests of the web site visitors. This information originates from interest-related advertising by Google and visitor data from third party providers. This information cannot be assigned to a specific person. You can deactivate this function at any time via the advertising settings in your Google account or generally refuse the collection of your data by Google Analytics as described in the “Objection to data collection” section.
Google Web Fonts
This page uses so-called Web Fonts, which are provided by Google, to display fonts in a uniform way. When a page is called up, your browser loads the Web Font which are required into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser that you use must make a connection to Google servers. In this way, Google acquires knowledge that our web site has been accessed via your IP address. The use of Google Web Fonts takes place in the interest of uniform and appealing display of our online presence. This is a legitimate interest in the sensor of art. 6 para. 1 lit. f of the DSGVO.
If your web browser does not support Web Fonts, a standard font from your computer is used.
More information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the data privacy statement from Google: https://www.google.com/policies/privacy/.
This website uses the map service Google Maps via an API. Provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
We need to save your IP Address to use the functions of Google Maps. This information is usually transmitted to a Google server in the USA and stored there. The owners of this website have no influence on this transmission of data.
The use of Google Maps takes place in the interest of an appealing display of our online presence and to make it easier to find the locations specified on our web site. This is a legitimate interest in the sensor of art. 6 para. 1 lit. f of the DSGVO.
More information about the handling of user data can be found in the Google data privacy statement: https://www.google.de/intl/de/policies/privacy/.
Analysis by WiredMinds
Our website uses counting pixel technology provided by WiredMinds GmbH (www.wiredminds.de) to analyze visitor behavior. In connection with this, the IP address of the visitor is processed. The processing occurs only for the purpose of collecting company based information such as company name, for example. IP addresses of natural persons are excluded from any further processing by means of a whitelist. An IP address is not stored in LeadLab under any circumstances.
While processing data, it is our outmost interest to protect the rights of natural persons. Our interest in processing data is based on Article 6(1)(f) GDPR. At no time is it possible to draw conclusions from the collected data on an identifiable person.
WiredMinds GmbH uses this information to create anonymized usage profiles of the visit behavior on our website. Data obtained during this process is not used to personally identify visitors of our website.